Advertising campaign
Institutional Communication
Communication strategy for African institutions.
Strategic & Institutional Communication
Promote your
initiatives in
Africa
IGESCOM is your preferred partner for strategic, institutional, and digital communication. We transform your actions into visible, accessible, and engaging content.
No.1In Africa
7+Areas of expertise
100+Media partners
360°Support
Discover
How does it work?
Content attracts attention.
Strategy delivers results.
Complementary expertise to build a consistent presence and convert your visibility into opportunities.
The three key stages in detail:
💡Strategic Communication
⚡Digital Communication
🚀Media Promotion
+
100 Projects
completed projects and success stories that demonstrate our expertise.
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Market Studies and Analysis
We conduct analyses to better understand the economic environment and opportunities in the African market.
Our services may include:
1
Sector studies
2
Market analysis
3
Trend identification
4
Competitive analysis
5
Key player identification
6
Field information collection
7
Summary and presentation of results
This information can help facilitate decision-making and opportunity identification.
Our method
From idea to distribution,
without losing the thread.
A clear process allows you to track the project, validate important decisions, and understand the results.
Build my project🎯
Listen
Objectives, audience, context, and constraints.
⚙️
Design
Strategy, creative angle, message, and formats.
👥
Produce
Filming, design, writing, and editing.
💎
Distribute & learn
Publication, campaign, measurement, and optimization.
Monthly Support Example
Institutional Communication Package
Strategy
- Communication consulting
- Media and digital monitoring
- Monthly editorial planning
Creation
- Visual creation
- Editorial content creation
- Video editing
- Content adaptation to different platforms
Media
- Information dissemination
- Identification of relevant media
- Media relations as needed
Events
- Photo/video coverage
- Event content creation
- Communication before, during and after events
Reporting
- Monthly report
- Performance analysis
- Recommendations for the following month
Realizations
Content that gets watched.
Results that get measured.
Social content
Social Media
Creating engaging content.
Video production
Corporate Video
Professional audiovisual production.
Visual identity
Complete Branding
Creating a distinctive brand identity.
Events
Event Coverage
Event organization and communication.
Digital
Digital Strategy
Optimized online presence.
Media
Media Promotion
Press relations and media partners.
Economic Communication
Strategic Partnerships
Promoting economic initiatives in Africa.
Collaboration Methods
We are available to intervene in different forms:
One-time mission
For an event, campaign or specific need.
Monthly support
To ensure regular presence and communication.
Specific project
For an institutional, economic or event campaign.
Custom service
According to the clients' specific needs.
A detailed quote can be established after discussing needs, objectives and expected deliverables.
Pan-African Media Network
According to information provided by IGESCOM Group, the proposed distribution capacity relies on relationships with media and digital relays covering the five sub-regions of the continent. The Group has the power to mobilize online press titles, online televisions, digital radios and distribution platforms, as well as produce content in French, English, Arabic, Portuguese and, as needed, in certain local languages. The list of media, their audience, their location, their editorial line and the nature of distribution agreements must be validated in the initial mapping.
Distribution of media partners network
North Africa
18
Central Africa
24
East Africa
30
Southern Africa
36
West Africa
42
01020304045
Number of media partners
Data provided by IGESCOM Group — methodology and values to be verified before academic publication.
Distribution of media partners network by African sub-region. Source: data provided by IGESCOM, 2026.
Sub-region
Number of media indicated in the source chart
North Africa
18
Central Africa
24
East Africa
30
Southern Africa
36
West Africa
42
Total represented
150
Such distribution would allow for simultaneous adaptation of messages to multiple linguistic and geographical spaces. For example, communication related to an official trip to Europe could be adapted for French-speaking newsrooms in West Africa, English-speaking newsrooms in Southern Africa and Portuguese-speaking in other markets, subject to the relevance of each angle and respect for official validation procedures.
They trust us
Collaboration
Ready to promote your projects?
Leave your details, and an IGESCOM expert will contact you to establish a technical and financial proposal tailored to your needs.